Licences are not adoption

Procurement loves a clean licence spreadsheet. Adoption owners need something else: evidence that people reached a meaningful outcome inside the cloud application and came back.

When application analytics only count provisioned accounts, dormant seats look like success until renewal season. Pair seat data with activation and return-visit events before you declare a rollout complete.

A practical start is a weekly active-user band per department plus a first-value marker for the primary workflow. Those two signals beat a dozen vanity charts.